“I wanted something a little more human and warm - something that lets you really see the artists’ hand in the work. “There can be something a little sterile and cold about contemporary super normal mapped games,” said art director Brian Bartel in an interview with IGN.
It’s not a surprise Borderlands looked the way it did. Borderlands‘ style had been developed with the terms “serious”, “gritty”, and “realistic”. Gearbox outlined what happened in a Game Developers Conference talk in 2010, but in short, players were confusing Borderlands with Fallout 3 and Rage the art was too similar. I even saw a playable demo of Borderlands at E3 one year, prior to the game’s art change. It’s tough to imagine Gearbox Software’s Diablo-style shooter without its striking and cartoonish look, but for years the game relied on a far more pedestrian aesthetic.
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